Janelle Herrera is a results-driven marketing executive with 20+ years of traditional, digital, social, omnichannel, and eCommerce experience. At On Tap, she creates marketing strategies that leverage data and digital expertise, ensuring personalized and impactful messages are communicated to members based on their needs. As a result, the credit union has experienced a 10X increase in relevant leads to the credit union. Before On Tap, Janelle led advertising for a range of Fortune 500 clients: Pampers, Kellogg’s, Duracell, IHOP, and Coca-Cola. When she isn’t working, breweries are where she plays, and even had her wedding at a brewery 10 years ago.