As the Assistant Vice President of Marketing at Bethpage Federal Credit Union, Jenna Amato, is a result-focused, data-driven marketing professional specializing in new customer acquisition. She developed the digital marketing strategy for Digital Home Lending, assisting in Bethpage’s record-breaking year for Home Equity production in 2022. Jenna oversees all of Bethpage’s digital and offline strategy, development, and execution to prospects and members, driving qualified leads and ensuring a consistent brand voice. Previously, she worked at Bankrate.com gaining over ten years of experience in marketing, data analytics, and digital strategy within the financial services industry. Before that, Jenna spent seven-plus years as a professional musical theater actress in New York City. She is pursuing her MBA at Boston University with an anticipated graduation date of May 2024.