Kelly Hellickson
The EmpowerFi™ brand was forged between two best-in class marketers in the financial industry: Kelly Hellickson (President), and Hilary Reed (CEO). Kelly began her career in the landscape as The National Sales Director with an industry-leading marketing firm for over a decade and having grown up under a teller window - is a "Credit Union Brat" (a term of endearment and a badge of honor that she wears proudly)! As a field expert and thought leader herself - Kelly knows what it takes to build a successful brand and alongside Hilary, their team, colleagues & clients - she has mastered the art of strategy-infused, data-driven marketing. Providing solutions that drive results to credit unions, CUSO's and financial institutions across the country, is her passion and she takes great pride in transforming and improving upon (their) use of data, strategy, and automation to improve marketing performance, increase engagement, and enhance efficiencies.
