Kristen believes that creating remarkable member experiences starts with creating extraordinary employee experiences. That's how a lifelong marketer has found herself at the intersection of marketing, branding, employer brand, employee experience, and culture building.
Kristen has a background in Marketing, has been within the Credit Union industry for almost ten years, and before that spent many years at an advertising agency overseeing their bank and credit union clients. She has a passion for building a brand that wins the hearts and minds of both employees and members.
Kristen serves as the SVP, Employee and Brand Experience at Direct Federal Credit Union. She is a member of their Senior Leadership Team, leads the Culture Team, and is a founding member of the DEI Team at Direct Federal CU. She also serves on the Young Professional Committee for her Credit Union League and is a past participant in the CUNA Mentoring Program.