Rich Jones

Rich Jones is the Founder/Principal of Leading2Leadership LLC. and spent over 20 years in leadership roles in the financial services sector. Before becoming an executive in the financial services sector, Rich was an entrepreneur, building and selling two businesses and working for early-stage start-up companies in executive roles in marketing, business development, and seeking investment partners.  

Rich published “Leading2Leadership, a Situational Primer to Leadership Excellence.” The book is available on In 2014, Rich was chosen as a Credit Union Rock Star by CU Magazine, and in 2018, Rich received the Lifetime Achievement Award from CUNA Marketing and Business Development Council.

A Marine and graduate of Colorado State University, Jones shares his expertise at

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