Sabeh Samaha is President/CEO of Samaha & Associates, Inc. In 1998, realizing the strong demand for dependable technology consulting services, Sabeh established Samaha & Associates, Inc. Asked why he is so passionate about credit unions, Sabeh says: “The Credit Union movement has always inspired me to work and advocate relentlessly for their noble cause. I truly love being a part of this family and contributing to its very best interest is a fundamental necessity for me.” He shares his expertise by writing industry-specific white papers, conducting workshops, and is a featured speaker at regional and national Credit Union conferences. His name is frequently cited as a technology and payment systems expert in leading Credit Union publications nationwide. In the three years preceding the formation of Samaha, Sabeh transformed the Europe, Middle East, and Africa (EMEA) region from the lowest into the highest growth rate for MasterCard International Debit Products.