Solly Fulp currently serves as the executive vice president for LEARFIELD. He is responsible for name, image & likeness strategy, growth, and development with 180+ university partners. Previously, Solly led LEARFIELD's multi-media rights business for the East Region consisting of 50 universities as well as the NCAA, Naming Rights and Campus+ divisions. At UC Berkeley, he served as the executive director of University Business Partnerships & Services. Solly originated the University Partnership Program providing UC Berkeley the infrastructure to develop campus wide corporate partnerships. Also, he led as the Deputy Director of Athletics & Chief Operating Officer. In this role, Solly was responsible for athletics department sport supervision, revenue generation, event management, facilities-operations, and capital projects. Prior to rejoining UC Berkeley, he was the Conference Vice President for IMG College, leading the multi-media rights business for seven PAC-12 universities and the Rose Bowl. Solly is a professional faculty member at UC Berkeley’s Haas School of Business, teaching Sports Business & Management.