Stephanie Potter is a marketing professional known for her analytical skills and authenticity. She has successfully led transformations within credit unions, elevating marketing strategies from brand awareness to impactful conversion initiatives, with asset sizes ranging from $98 to $700 million.
Her notable achievements include crafting a multi-award-winning brand and orchestrating strategic advertising campaigns that generated millions of dollars in loans. Stephanie is an innovator in the credit space and embodies the core values of the credit union movement – 'People Helping People.'
Stephanie was a 2023 GAC Crasher who actively championed diversity, equity, and inclusion within the credit union industry. She has played a pivotal role in the success of her small but mighty credit union. The credit union opened over 20 new small business accounts through influencer marketing, focusing on promoting the small business assistance program and micro-lending opportunities, showcasing Stephanie's commitment to fostering community growth and financial empowerment.