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2024 Call for Judges

Become a CUNA Marketing & Business Development Council’s Diamond Awards Judge

The Diamond Awards is the most exciting competition attracting more than 1,200 entries every year. The mission of the CUNA Marketing & Business Development Council’s Diamond Awards is to recognize and reward the creative spirit of excellence in the credit union industry.

Judges review complete marketing campaigns as well as commercials, annual reports, outdoor advertising, special events, point of sale displays, email marketing, social media, and more.

The deadline to apply to be a judge has passed. Thank you to all the volunteers who applied. Our panel will help decide the best marketing throughout the credit union industry.

Being a judge is a unique opportunity to:

  • Be exposed to the very best creative among credit unions
  • Experience the latest trends in credit union marketing and business development
  • Network with top marketing and business development professionals
  • Get recognition as an industry leader and promoter
  • Contribute to excellence in the marketing and business development field by helping select and celebrate the very best of the credit union industry

Judges are selected from a pool of qualified professionals based on credit union and marketing expertise, past honors or awards received, and past judging or competition experience. They may be within or outside the credit union industry (such as with an advertising agency) but must be or have been involved in the credit union movement.

Judging will be handled remotely; no travel will be required.

Judges who are selected will be assigned to specific categories and asked to review a certain number of entries. Entries will be rated based on judging criteria over a 1-2 week period and through a secure online platform.

The criteria used by judges to review applications will include:

  • Strategy
  • Creativity
  • Design and production
  • Copy and communication
  • Results achieved

A past judge's experience

Being a judge for the Diamond Awards is a rare opportunity... see behind the scenes of some of the best credit union marketing campaigns. For this reason alone, I would encourage credit union marketers to apply to be a judge for the upcoming 2023 Diamond Awards.

No matter what category you judge, you will experience some of the best creative and innovative marketing that the credit union industry has to offer.

The Diamond Awards recognizes superior performance and achievements in credit union marketing. To be selected to judge is an honor that is second only to winning a Diamond Award.

John Speaker
VP of Marketing, Western Sun Federal Credit Union