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In order to be eligible for the Diamond Awards competition, entries must meet the eligibility and submission requirements listed here.
Any credit union, credit union association/league, or CUSO. Agencies may enter the competition on behalf of their clients and pay the Agency submitting on behalf of a credit union fee.
CU Associations / Leagues or CUSOs may enter all categories – NEW THIS YEAR!
Strategy and Results: What was the strategy and objective(s) behind the entry? Did the entry produce the expected results, given the credit union’s position in the marketplace and competitive factors?
Creativity: How did the creative concept position its offer to its target audience? Is the overall concept consistent with the stated strategy and objectives? Does the design and creativity enhance the idea and message to connect and communicate clearly?
Design and Production: How effective are the entry's design elements (typography, art, color, white space, quality of printing); or in the case of electronic, the entry's use of talent, visuals and sound and reproduction quality? Does the design and creativity enhance the idea and make it better? Is attention paid to the “fit and finish” of the final product? Is the quality of the printing, lighting, recording and reproduction polished?
Copy and Communication: Is the writing effective in helping sell the idea and producing the results? Are products clearly stated or obscured?
Results: How did the entry do, given its objective, budget, and credit union's strategy? Did the idea behind the entry produce the results it was supposed to?
You must submit each entry as a digital file. Hard copies will not be accepted. Any images, audio and video provided may be used during the awards ceremony at the annual conference and on the Council’s website. If you’re unable to upload files, check your browser's pop-up settings. Or contact CUNA Councils at 1-800-356- 9655, ext. 4018 or diamondawards@cuna.coop.
Please make an effort to meet all specifications. Winning entries are opened and checked by an editor. Entries that do not meet specifications create extra work late in the acceptance process. Although editors make every effort to reformat and resize for high-quality results, these are not guaranteed for incorrectly submitted entries. Follow this guide to ensure judges and attendees will see your best work!
How to Enter
Entries must be completed by January 8, 2024 – complete by December 13, 2023, and save on entry fees! To apply, use your CUNA login credentials to begin. If you require further assistance, contact diamondawards@cuna.coop.
Timeline
06 SEPT 2023 Open for Applications | Apply Now
13 DEC 2023 Early-Bird Entry Deadline
8 JAN 2024 Final Entry Deadline Monday by 11:59 pm CT
6 FEB 2024 | on or about Winners notified via email
19 MAR 2024 Awards announced at Recognition Dinner